Mario Brand was born in 1973 in a small town in Germany. After school he studied a bit of science of theatre. Not coming to an end with that, he started working in a cinema and later on as a leader of the film projectionists.
Another try: in 2010 he started to study “Photography and Media” at the University of applied Sciences in Bielefeld, Germany. In 2016 he finished his studies with the series “The Vile Maxim” earning a Bachelor Degree.
He was part of several Festivals such as Organ Vida in Zagreb, Croatia in 2016 and Les Boutographies in Montpellier, France in 2015. He also exhibited in some german towns like Hamburg and Cologne.
The Vile Maxim
Fetishism is the use of things, humans, actions or rooms for a gain of pleasure. Despite of usefulness or even sense, it is about using for itself.
Karl Marx spoke about Commodity Fetishism. As soon as the goods were traded, a countable value was attributed to manufactured products. This value was supposed to be inherent in the products, although it was, and still is, an attribution made by society. Although this was already written in 1867, it remains actual. Nowadays the allegedly necessary growth of economy is not only attributed senseful. The growth should rather be the sense. Selling is essential for itself, no matter what is sold. Value and utility seem to have switched their meaning. In the photographs, human only play a marginal role. For proper working, marketing driven consumption, the human is a premise. But when humans become consumers, they are interchangable. Because consumption is self purpose. Or: fetishism.
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