IGO became the freed part of theirselves, the one that speaks its mind, that takes what they can be upon theirselves, their actions, what they think and say. In art, people have troubles separating the person who creates and real life. You take a picture, it’s just a photo. It’s useless to try to get to know them through the picture. IGO is their way to be no one and every one, they use IGO as the delegate of the GEN-Y and they are deeply connected to street morals and seek to affect minds through nonsense of the result. They enhance human flaws turning it into great ideas. The audience, often used to look for «a meaning», usually has trouble facing a picture in a simple way, with no expectations. It can fool itself into trying to find references, atmospheres, perspectives… forgetting about detecting feelings in the picture.
The ego-trip photo is a provocative photographical style that aims at showing pictures successively, most of them are troubling, touching, even involved. Above all our style is full of humor, irony and mockery.
The ego-trip work on «digital natives» is echoing a strange reality surrounding the Internet. The succession of pictures, specific to the ego-trip, can be associated to other picture streams we can find on Google images or on social networks.
But it also creates a bond with the satirical, critical world of urban culture, typical of «digital natives».
The ego-trip photo is for IGO Studio the main work and we can find this research of awkwardness in every work of IGO. Some photos can be mixed with other series, the feeling still tries to be the same.
website: IGO studio
copyright © IGO studio, all right reserved