PHROOM magazine online exhibition space dedicated to contemporary fine art photography

DAISY 1, from the series Last Child in the Woods // Melanie Bonajo

Unseen has announced details of its sixth international photography showcase taking place in Amsterdam 22-24 September 2017. Building on the success of previous editions, Unseen Amsterdam will showcase the best in new photography, highlighting the most recent developments by presenting emerging talent and new work by established artists.

Unseen Campaign Image

Unseen is proud to present the first campaign image for the sixth edition of Unseen Amsterdam, created by the Dutch multi-media artist Melanie Bonajo (1978, Heerlen, The Netherlands). In collaboration with Unseen, Melanie Bonajo created a series of photographic works that will be the face of Unseen Amsterdam 2017.
In her campaign series, Melanie Bonajo explores the relationship that future generations will have with nature. She questions whether our children will stand up against the power structures that are currently in place and will turn back to nature and the enchantment of the natural world. The series investigates whether a new time will come in which the next generation might find themselves increasingly dehumanised or whether they are secretly creating a new mystical world.

PHROOM magazine online exhibition space dedicated to contemporary fine art photography

DAISY 2, from the series Last Child in the Woods // Melanie Bonajo

Melanie Bonajo said, “Through this photo series commissioned by Unseen, I am giving a voice to the children and focusing on ethics based on a world in between worlds, the long-forgotten power of myths and fairy tale stories. The world of the child who still carries a vision or belief in magic, which was once so near to us all. Together with the children I am exploring how we can pull the mystical spells of the plants into our living rooms in order for us to connect with these irrational shadows. In this series, you can follow the elves at work.”

In her previous work, Bonajo has investigated how her generation has distanced itself from being spiritual due to their obsession with commodity based pleasures and technology. Her new work commissioned by Unseen is therefore a continuation on the theme of our shifting relationship with nature.

PHROOM magazine online exhibition space dedicated to contemporary fine art photography

DAISY 3, from the series Last Child in the Woods // Melanie Bonajo

Unseen CO-OP

For this year’s edition, Unseen Amsterdam is thrilled to introduce a new, dynamic and interactive element to its platform; CO-OP, a space exclusively dedicated to the work of cutting edge, artist collectives from all over the world. CO-OP will take place inside the Transformatorhuis at the Westergasfabriek, which will be remodelled in a lively and inspiring social hub to explore pioneering works of art and new commercial formats. The thirteen international collectives are selected by Unseen and Lars Willumeit, the curator of the first edition of CO-OP.

PHROOM magazine online exhibition space dedicated to contemporary fine art photography // UNSEEN preview

Alhamdulillah We Made It, 2015 -® Hani.A.Musa_RUANG MES 56 Collective

Lars Willumeit: “I am beyond happy about being offered the opportunity to co-conceive, co-enable and co-create CO-OP as a lively and exciting social hub, and exploring current collective artistic practices as part of this temporary meta-collective that will be launched at Unseen. CO-OP wants to foster and build forums of social encounter about contemporary image practices, as proposed by each of the thirteen participating initiatives. Additionally, we hope to contribute towards their sustainability.”

PHROOM magazine online exhibition space dedicated to contemporary fine art photography // UNSEEN preview

The house arrest of Julian Assange, Norfolk, England, 24-25 February 2011, from the series Wikiland, 2011

The participant collectives are Britto Art Trust (Bangladesh), Colectivo +1 (Colombia), Dead Darlings (Netherlands), DER GREIF (Denmark), GUSH collective (Belgium), Huber Huber (Switzerland), Klara Källström and Thobias Fäldt (Sweden), LIVE WILD Collective (France), Ruang MES 56 (Indonesia), POIUYT (Italy), Radical Reversibility (Netherlands), Tendance Floue (France) and Nepal Picture Library (Nepal).

PHROOM magazine online exhibition space dedicated to contemporary fine art photography // UNSEEN preview

Torrent, from the series Peaks of Present, 2015 -® Hiryczuk_Van Oevelen

Unseen Premieres

Unseen is all about new photography, which is emphasised by the numerous Unseen Premieres that are shown every year at the fair. Premieres are photographic works that have never been physically shown at any gallery, institute or fair. At its sixth edition, Unseen Amsterdam will present Premieres by Miles Aldridge (United Kingdom), Nadav Kander (Israel), Douglas Mandry (Switzerland), Ruth van Beek (Netherlands), Tom Callemin (Belgium) amongst others.

PHROOM magazine online exhibition space dedicated to contemporary fine art photography // UNSEEN preview

If You Can’t Live Without Me, Why Aren’t You Dead Yet, from the series The Honeymoon Suite / Juno Calypso – 2016 ©

PHROOM magazine online exhibition space dedicated to contemporary fine art photography // UNSEEN preview

After Cattelan #4, from the series After Cattelan, 2016 -® Miles Aldridge / Alex Daniels – Reflex Gallery

Unseen Artists and Programme

Unseen Amsterdam invites over 50 galleries from all over the world to present new work at the fair. For its sixth edition, Unseen Amsterdam welcomes several new galleries, such as Purdy Hicks Gallery (United Kingdom) showing Susan Derges (United Kingdom) and Bettina von Zwehl (Germany) amongst others; Gallery Naruyama (Japan) showing Momo Okabe (Japan); Galerie Clémentine de la Féronnière (France) showing Adrien Boyer (France); Galerie Janine Rubeiz (Lebanon) showing Lara Tabet (Lebanon). Returning galleries include Danziger Gallery (United States) showing Liz Nielsen (United States); Galerie Ron Mandos (Netherlands) showing Hans op de Beeck (Belgium) amongst others; East Wing (Dubai) showing PHENOMENA Collective (Denmark); and Christophe Guy Galerie (Switzerland) showing Rinko Kawauchi (Japan) amongst others.

Complementing the fair, on-site at the historic Westergasfabriek in Amsterdam, is a three-day speakers programme featuring lectures and debates at the Unseen Living Room, as well as a celebration of the printed world of photobooks at the Unseen Book Market and much more. Other key elements of the programme include a major exhibition and the ING Unseen Talent Award, an exclusive photography award created by ING and Unseen, focused on new photography talent. More details will be announced soon.

Unseen Amsterdam 22 – 24 Sept – Westergasfabriek, Amsterdam

www.unseenamsterdam.com